Artificial intelligence is becoming a key driver of growth, competitiveness and value creation in the retail sector. In his latest commentary for Trend.Az, Kirill Martynov, Partner of Deal Advisory, Head of Consumer & Industrial Sector at KPMG in the Caucasus and Central Asia, explores how companies are progressing from initial AI adoption to embedding AI across operations and ultimately transforming their business models.
He highlights three stages of AI development — Enable, Embed and Evolve — and identifies four critical success factors: a clear path to value, alignment of people, trust, and access to the right data and technologies.