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      AI Boom or the Next AI Winter?

      Insights from Toghrul Jabbarov, Data & AI Team Lead at KPMG Azerbaijan, for Business Time Journal.

      AI adoption and investment are growing rapidly, but many organisations are still struggling to turn AI initiatives into measurable business value. In this article, Toghrul Jabbarov, Data & AI Team Lead at KPMG Azerbaijan, shares his insights on the gap between AI adoption and real business impact, exploring the role of ROI, data maturity, investment strategies, vendor dependency and infrastructure challenges.

      The article also considers what a potential new “AI Winter” could look like and why organisations need to move beyond experimentation to embed AI into the way they operate and create value.

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