Quality and integrity are the central, fundamental principles that underpin everything that we do. Every audit, all of our business solutions, each piece of work we undertake — all are performed with integrity to meet our exacting and comprehensive standards for quality and consistency.

Our relentless focus on quality has never been more critical than in these uncertain and highly challenging times. There has never been a more necessary time for enhancing trust and confidence among investors, regulators, our clients, our people, capital markets and the communities in which we live and work.

There is no status quo when it comes to quality.

We are on a continuous mission to drive sustainable improvements so as to continually uphold the highest levels of quality and trust in all areas of our work.

The way we think about quality is rooted in our Values, led by our focus on integrity. In 2020, we set forth our refreshed Values that guide our behaviors and inform how we act and work with each other and the clients we work for.

Raising the bar

Across KPMG, we are investing in the quality of our processes, methodologies and systems to make sure the work that we do meets or exceeds the standards expected of both KPMG and our profession. A constant focus on quality allows us to continue to build trust and achieve our ambitious growth objectives.

There is no area of our business where quality is more important and where we are investing more than in audit.

KPMG Clara workflow

KPMG Clara workflow

Our commitment to audit quality is encompassed by our Global Quality Framework, a comprehensive approach to outline how we deliver quality at KPMG, and how everyone at KPMG contributes to its delivery. With the Global Quality Framework as our guide, we continue to move forward with efforts to enhance all aspects of our drive for quality.

When the International Auditing and Assurance Standards Board (IAASB) recently approved a new and revised set of quality management standards, set to take effect in 2022, we were prepared. We not only support the new standards, we are investing and aggressively taking steps to implement them.

Investing in quality

KPMG Clara delivers advanced digital capabilities:


Cloud-enabled innovation


Enhanced audit methodology


Web-based workflow


Real-time collaboration


Globally consistent execution


Deeper data-driven insights


As with every part of our business, technology is central to our global audit capabilities, and we are investing significantly in digitizing audit through the KPMG Clara smart audit platform. KPMG Clara is cloud-based, running on Microsoft Azure and is a true game-changer. It enhances audit quality and consistency and seamlessly brings more data-driven insights to the audit.

KPMG Clara seamlessly brings together the latest artificial intelligence (AI) capabilities within a single, cloud-based source, benefiting from our alliances with technology leaders like Microsoft and IBM Watson. So, our audit professionals can more readily tap into these advanced technologies for a greater depth of insights into risks and anomalies and key long-term business patterns.

KPMG Clara is currently being rolled out to all of our audit professionals globally.

Driving accountability

We take our responsibility for quality seriously and we continue to take steps to raise the level of quality and consistency across the global organization. We have embedded audit quality into performance assessments and established a new global accreditation program for Advisory professionals that sets consistent standards for our professionals to become fully qualified in a solution before bringing it to a client.

Our strengthened focus on quality and integrity is being felt across our organization, with significant changes in the way we measure performance, train and develop our people. And our clients see a difference in us with notable wins in countries like South Africa where we have been chosen as auditor for some of the largest banks and institutions in the region.

We need to take the public interest responsibility very seriously, and we engrain that in our people from the very first moment that they join the firm. Their first and foremost duty is to serve the public interest. Not to me, not to our clients or to the firm. Quality across all of our firm engagements is a non-negotiable — it’s the pillar of a trustworthy relationship with our clients and stakeholders. Our people are what uphold our integrity and therefore our people are the ones who are living and breathing our ambition each-and-every day.

Ignatius Sehoole
CEO, KPMG in South Africa

When it comes to quality, it is rooted in our leadership and performance framework that reflects our Values and gives our people ownership over their contribution to upholding the highest levels of quality in their behavior and everything we do.


Throughout this webpage, “we”, “KPMG”, “us” and “our” refers to the global organization or to one or more of the member firms of KPMG International Limited (“KPMG International”), each of which is a separate legal entity. KPMG International Limited is a private English company limited by guarantee and does not provide services to clients. Member firms of the KPMG network of independent firms are affiliated with KPMG International. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.