After the eclipse of the COVID-19 Pandemic enveloped the world, consumer behavior and consequentially markets for consumer goods changed forever. Particularly affected, is the Alcohol market with Beer at its centerpiece. There have been drastic shifts in not only preferences for consumption, but also the demographic of the typical consumer.
On top of this, government attitudes to certain behaviors regarding alcohol consumption have created ripples in the market, moving up the chain from consumer to distributor as many beer companies have attempted to adapt. Nonetheless, there are still high growth projections and untapped potential in the Beer market in Vietnam as the nation develops and consumers comfortably break into their new mold.
