Tam Tran is Head of Markets and Corporate Affairs for KPMG in Vietnam & Cambodia, where he leads how the firm goes to market - spanning brand and reputation, marketing and communications, corporate affairs, and business & channel development across Vietnam, Cambodia, and key North Asian corridors.
With 15+ years in Vietnam market leadership, Tam sits at the intersection of three forces reshaping the CMO agenda today: brand as a business asset, AI as both opportunity and governance challenge, and trust as the currency of growth. He is a leading advocate of KPMG’s Trusted AI approach, helping marketing and business leaders adopt AI in ways that build customer and stakeholder trust.
Beyond brand, Tam connects Vietnam’s macroeconomic transformation - capital markets reclassification, foreign investment, and rising regional ambition - to how local brands compete and grow. He is also a long standing champion of diversity, equity and inclusion as drivers of brand strength and relevance.