Consumer Pulse: 2023 Outlook

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Our recent research showed two-thirds of consumers plan to reduce their non-essential spending in 2023.

December 2022

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Consumer outlook at a glance

0%

will have to cut back on non-essential spend

0%

say price will be the top purchasing consideration

0%

will still prioritise environmental sustainability when purchasing a product

0%

are using savings to offset their essential costs

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See the key stats and see how organisations can find opportunities in times where consumer confidence appears to be low.

See the full report

“

Consumers are increasingly changing how they shop to save money – including switching to cheaper retailers, buying more value or promotional produce, and swapping eating out for meals in. There are opportunities for retailers in 2023.”

Linda Ellett UK Head of Consumer Markets, Retail and Leisure, KPMG

KPMG surveyed 3000 consumers from across the UK at the beginning of December 2022 about their spending and saving plans for the coming year.