KPMG Global PropTech Survey 2019

KPMG Global PropTech Survey 2019

Taking a closer look at digital transformation and innovation in real estate.

Andy Pyle

Partner and Head of Real Estate

KPMG in the UK


The real estate industry continues to make progress in its digital transformation. Challenges remain however, with full-scale adoption of digital technology still some way off.

In our third annual Global PropTech Survey, we look at the progress made in real estate’s relationship with technology over the past year. We examine the differences between regions, industry subsectors and stages of the property cycle, and we explore the areas in which attitudes and practices may need to change. We also focus on the crucial questions of who has responsibility for advancing the digital agenda and whether firms have the talent in place to deliver the job.

Our 2019 survey provides both a snapshot of today and a blueprint for the future. Its findings offer considerable encouragement, but they also throw down challenges for companies that are not yet prioritising digital engagement. The greatest challenge for real estate firms is to undertake the cultural shift required to attract and retain the tech talent that will allow them to keep their digital transformation on track.

Key findings from the 2019 survey

  • 58% of real estate companies have a digital strategy in place, up from 52% in both 2018 and 2019.
  • 95% of real estate companies have someone responsible for leading digital transformation and innovation. In 62% of cases, this is a senior employee, however, in 65% of cases, it isn’t a digital or technology specialist. 
  • 40% of digital leaders come from a real estate, construction or finance background.
  • Only 25% of respondents have a well-established data strategy that enables the capture and analysis of the right datasets. 
  • 64% of real estate companies have some form of Property-as-a-Service across their portfolio with a further 13% considering it.

For more information, download our report: Is your digital future in the right hands?

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