Anit Roy-Choudhury

Director, Strategy & Modelling, Infrastructure Advisory Group

KPMG in the UK

Anit's main client focus is customer strategy and he is known by clients and colleagues for championing the customer voice and outside-in thinking to drive business results through customer-led change.

He serves CxO clients in life sciences and pharma, financial services, media, FMCG healthcare sectors following long term involvement in driving a focus on customer-centricity in the private and public sectors. In the public sector his main focus is working with the NHS to support major transformation initiatives through the application of leading-edge modelling and analytics solutions.

Anit collaborates with his clients on winning customer strategy, based on insight & analytics, actionable segmentation, winning proposition development, and optimising the end-to-end experience, both at brand and operational levels.

  • BSc (Econ), Economics

  • MSc Strategic Marketing

  • Customer Strategy

  • Customer Experience

  • Life Sciences

  • Pharma

  • Financial Services