Moving from reactive short-term measures to a recalibrated strategy for the long term

The rapid outbreak of the coronavirus presented an alarming health crisis that the world is still grappling with. In addition to the human impact, there is also a significant economic impact being felt globally. More than 50,000 listed companies worldwide lost around EUR19.4 trillion in value in the six weeks between 19th February and 2nd April 2020 (a decline of 24 percent their overall value)*. This decline is historically unprecedented for such a short time period.

If there’s a lesson to be learned, it’s that the next devastating but as yet unnamed outbreak is not so much a matter of “if” but “when”.

The impact on customer behaviour is only a part of what companies will experience as a result of the economic shock from this global health crisis. Firms can also expect their current business and operating models to be questioned in the face of the ‘new normal’ that will prevail in a post-COVID environment.


KPMG’s Global Strategy Group’s framework — the 9 Levers of Value — is designed to help Board members and senior leadership align challenging financial ambitions with the core elements of a sustainable business model and their aspirations for operational excellence and resilience.

1. Strategic & financial ambition

2. Market & segments

3. Propositions & brands

4.  Clients & channels

5. Core business process

6. Operational & technology infrastructure

7.  Governance & organisation

8.  People & culture

9.  Measures & incentives