Customer Experience (CX) is the sum of all experiences that a customer has with a business of goods and/or services, over the duration of their relationship with a company. This can include awareness for product or service, discovery, attraction, interaction, purchase, use, cultivation and advocacy.  Customer integration differentiate as a result of all there levels. This triggers identification of customer and needs as well as makes easier to gain economic value from this information fluster.

• Operational cost reduction;
• Customer loyalty;
• Increased revenue & growth; and
• Lower churn / increased retentionWe, as KPMG, are mapping customer journeys, diagnosing problems, redesigning processes and interactions to deliver improved financial returns. We strive for:
• Achieving top-line growth by turning customer empathy into innovative experiences that delight customers at every step of the decision journey and moment of truths
• Maximizing customer engagement to deliver breakthrough products
• Restructuring entire systems to transform the complete experience.