Artificial Intelligence (AI) is transforming the way work is done and how services are delivered. Organisations are leveraging the remarkable power of AI to improve data-based predictions, optimise products and services, augment innovation, enhance productivity and efficiency and lower costs. However, AI adoption also poses risks and challenges, raising concerns about whether AI use today is truly trustworthy.

Realising the potential benefits of AI, and a return on investment, requires a clear and sustained focus on maintaining the public’s trust. To drive adoption, people need to be confident that AI is being developed and used in a responsible and trustworthy manner.

In collaboration with the University of Queensland, KPMG Australia led the world-first deep dive into trust and global attitudes towards AI across 17 countries. Trust in artificial intelligence: A global study 2023 provides broad-ranging global insights into the drivers of trust, the perceived risks and benefits of AI use, community expectations of governance of AI and who is trusted to develop, use and govern AI.

This report, Trust in artificial intelligence: 2023 global study on the shifting public perceptions of AI, highlights key findings from the global study and provides individual country snapshots which should be instructive to those involved in leading, creating or governing AI systems. Importantly, four critical pathways are highlighted for policymakers, standards setters, governments, businesses and NGOs to consider as they navigate the trust challenges in AI development and deployment.

Singapore: key findings

  • 45 percent of Singaporeans are willing to trust AI, and 55 percent are unwilling or unsure about trusting AI.
  • 80 percent accept AI
  • Most Singaporeans express positive emotions towards AI, with 72 percent feeling optimistic and 66 percent excited. Additionally, a majority feel relaxed (59 percent). However, almost half report feeling fearful (48 percent) and worried (49 percent) about AI.
  • 90 percent believe AI will have a range of benefits.
  • 78 percent are concerned about various risks related to AI, with cybersecurity risk being the top concern (84 percent), together with a loss of privacy (83 percent) and manipulation or harmful use (83 percent).
  • 59 percent think the benefits of AI outweigh the risks.
  • A majority of Singaporeans have confidence in all entities to develop and regulate AI in the public’s best interests (commercial organizations: 81 percent moderate-high confidence, international research organizations: 91 percent, defense forces: 91 percent). 
  • 69 percent feel the impact of AI on society is uncertain and unpredictable.
  • 62 percent report that AI regulation is necessary. Singaporeans support several forms of regulation, including co-regulation (81 percent), government and/or existing regulators (80 percent), industry (75 percent) and a dedicated AI regulator (72 percent).
  • Around half (53 percent) believe current regulations, laws and safeguards are sufficient to make AI use safe, placing Singapore behind only India and China.
  • 99 percent view the principles and practices of trustworthy AI as important for their trust in AI systems.
  • 60 percent are willing to trust AI at work, ranking Singapore fifth behind the BICS countries.
  • Only 27 percent disagree that AI will create more jobs than it will eliminate, which is lower than all other countries except China and India.
  • 44 percent agree that AI will replace jobs in their work area.
  • 61 percent report understanding AI, but 82 percent are interested in learning more about AI.
  • 75 percent use common applications containing AI, and a similar percentage (71 percent) know that AI is used in those applications.

For more insights on public's trust, attitudes and expectations towards AI use and its governance, download our full report.

About the study

This survey is the first deep-dive global examination of the public’s trust and attitudes towards AI use, and their expectations of its management and governance.

KPMG Australia worked with The University of Queensland to survey over 17,000 people from 17 countries leading in AI activity and readiness within each region: Australia, Brazil, Canada, China, Estonia, Finland, France, Germany, India, Israel, Japan, the Netherlands, Singapore, South Africa, South Korea, the United Kingdom, and the United States of America.

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