Trust in artificial intelligence

Artificial Intelligence (AI) is transforming the way work is done and how services are delivered. Organisations are leveraging the remarkable power of AI to improve data-based predictions, optimise products and services, augment innovation, enhance productivity and efficiency and lower costs. However, AI adoption also poses risks and challenges, raising concerns about whether AI use today is truly trustworthy.

Realising the potential benefits of AI, and a return on investment, requires a clear and sustained focus on maintaining the public’s trust. To drive adoption, people need to be confident that AI is being developed and used in a responsible and trustworthy manner.

In collaboration with the University of Queensland, KPMG Australia led the world-first deep dive into trust and global attitudes towards AI across 17 countries. Trust in artificial intelligence: A global study 2023 provides broad-ranging global insights into the drivers of trust, the perceived risks and benefits of AI use, community expectations of governance of AI and who is trusted to develop, use and govern AI.

This report, Trust in artificial intelligence: 2023 global study on the shifting public perceptions of AI, highlights key findings from the global study and provides individual country snapshots which should be instructive to those involved in leading, creating or governing AI systems. Importantly, four critical pathways are highlighted for policymakers, standards setters, governments, businesses and NGOs to consider as they navigate the trust challenges in AI development and deployment.