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      KPMG Strategy helps leaders define the strategic choices that shape the future of their organizations. We combine senior decision-making experience with an approach focused on creating enterprise value (EV) over time.

      APPROACH

      Make the difference.

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      Enterprise value–oriented strategy

      We were born out of an international KPMG movement, with DNA linked to strategy projects developed for Private Equity–backed companies, before or after the transaction. We look at challenges first and foremost through a pragmatic value lens: we prioritize decisions with clear economic consequences, explicit trade-offs, and priorities that translate into measurable impact. We propose the most direct route to the solution.

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      A top-tier team with leadership on the ground

      Our senior team brings years of experience and hundreds of projects defining strategy for C-levels at leading international companies. The team also brings hands-on industry experience across the country’s main sectors, understanding transformation challenges firsthand. Our partners and directors are ultimately responsible for delivery, working side by side with the client. Critical decisions are supported by those who have the experience, accountability, and rigor needed to guide clients with confidence.


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      Efficient delivery model tailored to the Portuguese market

      Our model was designed to deliver top-tier consulting in a way that fits a diverse set of Portuguese companies with growth ambitions. We aim to be useful to the economy and therefore do not limit ourselves to large enterprises. We built an innovative model capable of attracting top talent and international expertise — efficient and adapted to the scale of national companies.

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      Deep expertise — international and open-sourced

      We understand that today’s complex challenges require true specialists who have previously solved similar problems in the same industry. We are committed to finding the best expertise for our clients in every project and use an open, extensive network inside and outside KPMG through international partner networks. We mobilize the most relevant sector, technology, and analytics expertise. The approach is agnostic, focused on the solution that adds the most value.




      PEOPLE

      Total commitment, with real impact

      João Leonardo Partner, KPMG Strategy, and Nuno Dantas Melo Business Associate, Strategy, at the KPMG building in Lisbon

      “Our mission is to turn ambition into real value. We work so that strategy translates into direct impact on the enterprise value of the companies we serve. Our success is measured by the results we create.”

      João Leonardo
      Partner, KPMG Strategy


      “Our purpose is to help the country and its leading companies. With an experienced team, close to clients, acting as their business partner — accountable for delivering business results, not for a longer PowerPoint or better charts.”

      Nuno Melo
      Practice Leader, KPMG Strategy


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      João Leonardo
      Partner, KPMG Strategy
      KPMG in Portugal

      • 20 years in Strategy Consulting and 8 years as a Partner in the Iberian market 
      • Telecommunications, Banking & Insurance, Retail 
      • Venture Creation, Value Proposition & Pricing, Digital & AI
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      Nuno Dantas Melo ​
      Practice Leader, KPMG Strategy​
      KPMG in Portugal​

      • 15 years in top-tier management consulting 
      • 6 years as Founder/Co-CEO of businesses in Hospitality and Consumer Goods 
      • Consumer Goods, Banking, Hospitality/Travel 
      • Growth Strategy and Go-to-Market, Sales Effectiveness, End-to-end Transformations

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      Erik Lambert​
      Director, KPMG Strategy​
      KPMG in Portugal

      • 10 years in energy markets consulting 
      • 5 years as Head of Strategy 
      • Energy, Industry, and Metals/Mining 
      • Energy Transition, Pre- and Post-Deal Services (IMO and PMM), Transformation
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      Catarina Albuquerque​
      Senior Manager, KPMG Strategy​
      KPMG in Portugal

      • 4 years in Strategy Consulting  
      • 3 years of industrial/engineering experience  
      • Industry, Energy, and Telecommunications  
      • Sustainability, Organization & Operating Model, Supply Chain & Procurement

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      Luís Viveiros​
      Business Associate, KPMG Strategy​
      KPMG in Portugal

      • 15 years in Strategy Consulting  
      • 6 years as CCO & COO at a high-growth startup  
      • Media, Technology, Consumer Goods  
      • Digital Marketing, Product Strategy, Supply Chain & Operations


      INSIGHTS & NEWS

      Our lens, our commitment

      The metrics and drivers of value creation.

      From stock-pickers to the quant PE house.



      SERVICES

      We work on strategic projects that create measurable value, from the initial diagnosis to full organizational transformation. We have relevant experience in the country’s main industries and in-house functional expertise in the topics most closely tied to value creation. 

      KPMG Strategy prioritizes the primary drivers of value creation: revenue, costs, and cash.


      Define where to play and how to win. Corporate strategy, business portfolio, new markets, and models for organic and inorganic growth.

      Maximize value before, during, and after the transaction. Strategic due diligence, business case, integration plan, and synergy capture.

      Translate strategy into commercial traction. Pricing, go-to-market, segmentation, value proposition, and channel optimization.

      Optimize price, mix, promotions, and distribution to maximize sustainable revenue and margin growth.

      Reinvent the operating model for the new economy. End-to-end program leadership, from strategy to execution, with governance and value tracking.

      Turn regulation into competitive advantage. Sustainability strategy is integrated into the business model and value creation.

      Free up cash and optimize costs and operational efficiency with a focus on processes, governance, and sustained results.

      Reimagine the business and operating model through technology, data, and automation, leading the transformation end to end, from strategy to implementation.



      Strategy for enterprise value, impact for real