At KPMG, we understand that overcoming these obstacles requires more than adaptation, it demands innovation, the courage to take risks, and a genuine commitment to transformation.
With the rapid pace of change, we support healthcare organizations in navigating a highly regulated environment filled with disruptive technologies, large-scale data and constantly evolving business models.
What we do
Trends
Demographic Changes
According to the World Health Organization (WHO), the number of people over 60 is expected to reach 2.1 billion by 2050. In Portugal, the average life expectancy is 84.8 years, having increased by 1.7 months compared to the 2020–2021 period.
Preventive Medicine
Focus on disease prevention and health promotion as we shift from a “patient care” model to a “health care” model, where the business model acts on prevention/anticipation rather than reaction.
Prevalence of Chronic and Oncological Diseases
In Portugal, more than 40% of adults have at least one chronic disease, surpassing the EU average (36%). For oncological diseases, incidence and prevalence continue to rise, accounting for 25% of deaths in 2019.
Digital Transformation
The provision of virtual health services based on technologies such as cloud computing or artificial intelligence has been a rapidly growing trend, consolidating the delivery of high-quality, personalized care.
Source: WEF, 2024
Today’s Patient
- Patients are actively involved in their health, promoting joint decision-making.
- Use of the internet to search for appointments, mostly via mobile phone.
- Hybrid care model (e.g., telemedicine).
Tomorrow’s Patient
- Patients control their health, supported by a team of medical professionals.
- Virtual tools become the main sources of information and scheduling. Patients compare prices and services across health systems.
- Patients are comfortable with home care, using apps and self-diagnosis tools to manage and monitor their health.
