Responsible data use at a crossroads: European citizen’s perspective on privacy

In the past decades, digitization of society has pushed the topic of privacy on the agenda of policy makers and boards. In 2018 we witnessed the implementation of the European General Data Protection Regulation (GDPR). Five years later, one of the most vital questions is how citizens perceive the effects of this legislation. 

KPMG conducted an extensive survey amongst the citizens of the eighteen largest countries in Europe. This KPMG survey demonstrates the positive effects of the GDPR, yet also highlights the fact that new technological developments such as the rapid rise of AI alter expectations. The stakes are higher than ever before.