Value Drivers for Dutch Insurers: KPI Analysis

Spring is the season where insurance companies publish their annual reports. The Key performance indicators (KPIs) included in an annual report are intriguing and insightful, as they reflect an insurer’s strategy and demonstrate what the insurance company sees as being the most important metrics for their specific group of stakeholders.

The insurance industry in The Netherlands is constantly changing and adapting to a new era where the focus is not only on financial performance, but where there is more emphasis on the value for society. This has resulted in clear changes in strategy, for example in the domain of ESG. Therefore, we have decided to do an investigation on the development of KPIs for insurance companies in The Netherlands.

Our study focuses on the three year period, the reports published between 2020 and 2022 on the financial years 2019 to 2021. This period has been of particular interest as there have been numerous developments that have affected the insurance sector in the Netherlands in several distinct ways: the ever intriguing COVID-19 era, the upcoming implementation of the new accounting standard IFRS 17, developments observed within the Solvency II risk framework, and a general discussion on how companies contribute to society.

In our report, we discuss the trends and patterns we have identified by analysing the KPIs being reported by companies in their annual reports. Our report draws valuable insights from this data and relates this to the events experienced within the period of the study.