Kay van der Vleuten

Kay focuses on the intersection of commercial, customer strategy and operations. Kay focuses on designing and optimising customer-centric organisations. This ranges from shaping a customer service organisational structure, optimising processes and creating a culture where customer experience is central, to overall transformations and understanding the (quantitative) value of CX investments.

She is also experienced in positioning and shaping brands, and the seamless translation of this into commercial strategy, marketing, business plans and growth.

Areas of expertise​
Creative and design thinking, brand strategy, customer operations, customer experience, CX economics, marketing and communication, operational improvements, business transformations.