Jeroen Slijkerman

Senior Manager Customer & Brand Strategy

KPMG Nederland

Jeroen helps organisations with their customer strategy and its implementation in a broad sense. This includes, for example, developing commercial business models, customer segmentation, channel optimisation, (digital) contact strategies, customer satisfaction and loyalty. But also complete front office transformations, CRM implementations or customer experience improvements. This mainly concerns the functional areas of Marketing, Sales and Customer Service.


Areas of expertise

Commercial business model and associated operating model development, customer service concepts, assessment and sharpening of strategies in the area of marketing, sales, customer service, CX, CRM and e-commerce.

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