Diana Stan

With over 15 years of global experience at the intersection of marketing, commercial strategy, and digital transformation, I bring a cross-industry lens and a passion for purposeful innovation. My career spans consulting and in-house leadership roles, where I’ve led complex enterprise initiatives across CRM/ERP modernization, cloud migration, and data platform delivery, always with a focus on people, adoption, and impact.

Before joining KPMG, I drove strategic programs and AI initiatives at Deloitte Digital and Heras, focusing on agile delivery, cross-cultural team leadership, and transforming IT and data functions into business accelerators. I’ve worked across manufacturing, B2B services, tech, and retail, delivering multi-market programs and leading carve-outs that bridged business ambition with technology execution.

At KPMG, I lead the AI strategy for our Microsoft team in the Netherlands, helping build our Data & AI capabilities and shaping the future of data-driven transformation. I’m passionate about people-first leadership and driving impact through data and AI, empowering organizations to innovate with purpose and scale with confidence.