Edgar is the point of contact within KPMG for our Customer & Brand Advisory community. He helps organisations position themselves distinctively and links positioning choices to the customer journey and experience, culture, internal organisation and commercial agenda. Edgar is a brand fundamentalist. Over the past 25 years, he has helped organisations in almost all categories grow across the axes of brand, marketing and purpose. He joined KPMG as a partner in 2019 and previously worked in the marketing communications industry at Ogilvy, JWT Amsterdam, Publicis and DDB Group.
Areas of expertise
Positioning, commercial strategy, brand strategy, digital marketing, marketing communication, loyalty, behavioural economics, brand purpose, creative thinking.