Andreia has a blend of expertise in Salesforce technology and strategic marketing, leveraging her understanding of the customer journey to bridge the gap between digital transformation and customer-centricity. Andreia helps clients to tailor personalized experiences for the target audience, bringing together a thread of Salesforce best practices and human connection.
In addition, Andreia is experienced in helping organizations to ensure a smooth transition, empowering their teams to harness the full potential of the new tools - technology adoption is as much about people as it is about systems.
Areas of expertise:
Marketing and Communication, Customer Experience, User engagement, Salesforce Change Management Process