Artificial Intelligence (AI) is transforming the world in which we live – impacting many aspects of everyday life, business, and society. We help organizations harness the transformative power of AI, including its ethical and responsible use.

KPMG Trusted AI is our strategic framework for designing, building, deploying, and scaling AI solutions with confidence. It enables organizations to move beyond experimentation to real, sustainable value –without compromising on trust.

Our Trusted AI approach embeds regulatory, risk, and ethical considerations at every stage of the AI lifecycle, from design and development to deployment and ongoing monitoring. By combining deep expertise in risk management with advanced AI capabilities, we help organizations operationalize responsible AI in a practical and scalable way.

Our ten core principles guide our approach to Trusted AI:

Ensure models reduce or eliminate bias against individuals, communities or groups

Include responsible disclosure to provide stakeholders a clear understanding as to what is happening within the AI solution and across the AI lifecycle

Ensure AI solutions are understandable as to how and why recommendations are made or conclusions drawn

Human oversight and responsibility embedded across the AI lifecycle to manage risk and ensure compliance with regulations and applicable laws

Safeguard against unauthorized access, bad actors, misinformation, corruption, or attacks

Ensure compliance with data privacy regulations and consumer data usage

Optimize AI solutions to limit negative environmental impact where possible

Ensure data quality, governance, and enrichment steps embed trust

Ensure AI systems perform at the desired level of precision and consistency

Safeguard AI solutions against harm to humans and/or property

How KPMG can help

At KPMG, we recognize that trustworthy AI is not just a technical challenge, it is a business, regulatory, and societal imperative. We work with organizations to define governance, align stakeholders, and embed responsible AI into real-world decision-making, guided by our Trusted AI framework and global leading practices.

AI risk assessment
AI governance
AI risk monitoring
AI security
AI development and deployment

Assess where you are in your Trusted AI journey and create a strategic roadmap to safely maximize your organization’s AI potential in accordance with established and emerging professional, legal, regulatory, and ethical guidelines.

Review, establish and monitor governance frameworks, operating models, policies, and practices to support Trusted AI.

Test, examine evidence, and report on risk management processes, controls, and claims regarding the responsible use of AI technologies.

Build AI risk management and security plans, processes and tools to detect, respond to and recover from cyber intrusions, privacy risks, software risks and adversarial attacks.

Establish robust risk management process, controls, and technologies to integrate Trusted AI into your end-to-end AI model management.