The question is no longer whether organizations use AI, but how effectively they translate it into business value. While active AI usage has more than doubled over the past two years, only 23% of organizations report outcomes that exceed expectations, indicating that success depends on more than implementation alone. Leading organizations are distinguishing themselves by applying AI to high-value decision-making processes, establishing robust governance frameworks, measuring impact rigorously, and equipping their workforce with the skills needed to act on AI-driven insights. Together, these capabilities create what can be described as a Decision Advantage.
As finance functions continue to evolve, AI is becoming a core decision-support engine. In this environment, trust — enabled through effective AI governance, controls, and oversight — is emerging as a critical source of competitive advantage.