KPMG was the Competitions Manager for the Micro and Small Enterprises Authority (MSEA) Business Plan Competition program. The Business Plan Competition was part of the Kenya Youth Employment and Opportunities Project (KYEOP), a World Bank-financed project led by MSEA and the Ministry of Public Service, Youth and Gender Affairs (MYPG).
The initiative intended to address key constraints and market failures that limit the demand for youth employment and their productivity. It aimed at assisting youth to acquire the skills and capital required to help them in generating an income as an entrepreneur.
KPMG provided business plan training to a section of applicants (young, small to medium-sized business owners) looking to launch or scale existing businesses thus enabling the youth-led enterprises to generate income and employment opportunities for their unemployed or underemployed peers. 2,000 young people were supported and 750 were granted funding by the World Bank Group.