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Essentials of Business analytics using R is an intensive instructor-led three day course on deriving insights from data using data exploration and modelling techniques specially designed for engineering and management students. It is ideal for students from various backgrounds who wish to gain exposure to industry insights using analytical techniques. Topics covered are fundamentals of R programming, building data analytics models using linear and nonlinear techniques, Classification, Clustering, Social media analysis and Text analytics.


  • An interest in and flair for numbers
  • Willingness to learn statistics and scripting

Who should attend?

  • Students who are interested in learning analytics to be applied in their major field of study
  • Aspirants from science, management, engineering, economics or commerce background who wish to pursue a career in data analytics

You do not need any prior experience in data analysis to attend this course. Awareness of programming is also required to participate in this course. The instructors will hand hold you through the fundamentals of R scripting and expose you to the world of analytics, taking you to a stage where you will be equipped to explore advanced analytical concepts.

Course outcomes

  • Working knowledge in data analytics 
  • Ability to build predictive models to derive insights from business scenarios 
  • Certification of completion on successfully completing the course requirements

Course content

Introduction to R

Overview of R and R Studio

R Syntax

Variables and Operators

Data types in R

Functions in R

Statements in R

Importing data

Data cleaning and preprocessing

Identifying and removing outliers

Removing missing values

Rearranging data

Characteristics of good data sets

Exploratory analytics

Data exploration

Location and spread of data

Data visualisation

Social media analysis

Predictive analytics

Simple linear regression

Multiple linear regression

Decision tree

Clustering K-Means

Prescriptive analytics


Duration: 3 days

Training locations: Dedicated batches in college campuses. Contact us for details.

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Call us : +91 8800892097 (Amit Kumar) and +91 9447494118 (Lijin)

Mail us : in-fmdxtraining@kpmg.com

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