Airline performance
Against this backdrop, airline performance remains robust. Global passenger demand is forecast to be up 11% on last year, representing a 6% rise on the 2019 pre-Covid levels and reaching an all-time high.
This was driven by a buoyant performance in the largest passenger markets, in Europe and America, the continued recovery in Asia-Pacific, as well as a rise in international traffic across the board. Further, albeit slower, growth is expected in 2025.
In terms of profitability, it was another stellar year with airline net profits estimated to reach over $36bn, representing one of the strongest years on record. This number was materially improved by the benign fuel environment, with oil prices falling nearly 20%, primarily driven by oversupply in the market.
The impact of Sustainable Aviation Fuel (SAF) mandates, which are in force in some regions, are not yet having a material impact (though we fully expect this topic to grow in importance in the coming years).
Fuel aside, it remains a challenging cost environment for airlines. While global revenues are expected to top the $1 trillion mark, owing to high load factors and airfares reflecting the constrained capacity, operating margins remain slim as they fell to 6.4% from 6.8% in 2023.
The key driver on cost increases has been labour, with several high-profile pilot strikes and subsequent settlements forming a significant element of this. Airline labour costs have seen double digit growth in each of the last three years, though there is an expectation that this should fall to 7.6% in 2025.
From a traveller perspective, the trend towards premium continues, as customers show their post-pandemic willingness to continue to spend in the experience economy. This has led to some challenges for the low-cost carriers in the US market, and there remains an expectation that we will see some consolidation in that segment of the market.
Another significant string to some airlines’ financial bow has been their loyalty programmes, which drive material ancillary revenues and provide significant security for fund raising. For the larger established airlines in the US and several airlines across Europe, loyalty programmes are becoming an increasingly important part of their business plan and offer a growing competitive advantage against their local rivals.
The general view of participants is that airlines are well placed to continue to prosper into 2025, with international traffic expected to grow further and for Asia-Pacific to continue to recapture the expected growth it missed out on in recent years. While there are some concerns around how potential Trump driven tariffs could dampen demand, it remains too early to tell whether this issue will have a meaningful impact.