The rapid advancement of AI presents both significant opportunities and complex challenges for organisations worldwide. As AI becomes more integrated into business processes and daily life, fostering public trust and understanding is paramount.
The latest global study, conducted by KPMG International in collaboration with the University of Melbourne, explores the intersection of trust, AI literacy, and responsible AI use across 47 countries.
Key findings reveal that while 73% of respondents report experiencing AI’s benefits in efficiency and decision-making, 54% remain wary of its trustworthiness. The research underscores the importance of education, transparent governance, and well-established regulation to bridge this trust gap.
The study also highlights regional disparities in AI literacy, with emerging economies demonstrating higher levels of training and perceived benefits than advanced economies.
David Rowlands, Global Head of Artificial Intelligence at KPMG International, emphasises that organisations can no longer afford to treat trust as an afterthought. “Unlocking AI’s transformative potential requires more than just technology deployment; it depends on a collaborative synergy between human ingenuity and artificial intelligence. The currency between these two is trust”.
To learn more about building AI trust and aligning AI strategies with broader business goals, read the full report by KPMG and the University of Melbourne.
For more insights on responsible AI strategies and governance, or to discuss how your organisation can build and sustain AI trust, get in touch with our experts below.
