The EU Green Claims Directive aims to combat greenwashing by requiring companies to substantiate, communicate, and verify environmental claims using robust, science-based methods.

It sets clear criteria to ensure claims are reliable, comparable, and verifiable across the EU. In June 2024, the Council of the EU adopted its stance on the Green Claims Directive, marking a significant step towards combating greenwashing.

What kind of impacts will the Green Claims Directive have on corporations? Shane O’Reilly and our Sustainable Futures team offer insights into the Green Claims Directive and outline the requirements for corporations to comply with the regulation.

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KPMG Sustainable Futures is a dedicated cross-functional team of experts who help corporates and public sector clients respond to the ESG agenda, including decarbonisation and integrated climate and nature transition plan strategies.

Whether your organisation is just beginning its sustainability journey, reporting on its progress, or financing new initiatives, we have the knowledge and the people to support you.

If you have any queries related to the Green Claims Directive, need assistance with your sustainability assurance, or seek guidance on EU regulatory requirements, please contact our team below. We’d be delighted to hear from you.