The EU Green Claims Directive aims to combat greenwashing by requiring companies to substantiate, communicate, and verify environmental claims using robust, science-based methods.
It sets clear criteria to ensure claims are reliable, comparable, and verifiable across the EU. In June 2024, the Council of the EU adopted its stance on the Green Claims Directive, marking a significant step towards combating greenwashing.
What kind of impacts will the Green Claims Directive have on corporations? Shane O’Reilly and our Sustainable Futures team offer insights into the Green Claims Directive and outline the requirements for corporations to comply with the regulation.
