Our Next Gen Retail series analyses the results of our recent independent research where we aim to understand a little more about the how, where and why of the Irish shopper.
Our surveys were carried out by research and marketing specialists RED C, who ensured that we were using a representative sample, considering factors such as location, age, gender, and socio-economic background.
In this series
Get in touch
The pace of change is challenging retail leaders like never before. If you have any queries on our surveys, or their findings, please contact Keith Watt, Head of Retail. We'd be delighted to hear from you.
