Many companies struggle to work efficiently throughout their sales pipeline. They spend too much time trying to generate, manage and convert leads. Manual processes and lack of digital assistance cause a lot of issues.

Salesforce has developed one of the best software solutions to overcome these struggles: Salesforce Marketing Cloud Account Engagement (MCAE), formerly known as Pardot. MCAE is a marketing automation tool that helps by connecting companies to their leads.

The use of MCAE lets companies integrate web forms into their existing setups, automate lead generation, automate emails and build intelligent campaigns.

In KPMG, we are experts within Salesforce and have drafted a short and precise document on how Salesforce Marketing Cloud Account Engagement can generate value for your business.