Russia’s war of aggression against Ukraine continues – yet the country is already an attractive economic market. Resilience, growth, innovation: Ukraine is part of Europe’s transformation, and interest from international companies is growing. One thing is clear: Anyone waiting for a ‘everything’s-ready’ signal will find market positions already taken by others in the future. With our Ukraine Solution Suite, comprising three tailor-made modules, we support you in becoming operational right now – step by step and without immediately tying up capital or setting up your own company.
From Reconstruction to Transformation: Why Market Access Should Take Place Now
The prevailing narrative currently treats Ukraine as a post-war reconstruction project – as ‘an issue for later’. This narrative does not correspond with what is actually happening. Ukraine is currently undergoing a profound economic and social transformation: moving towards EU accession, modernising industry, infrastructure and energy, and integrating into European value chains.
Ukraine forms an axis between the heart of the EMA region – such as Germany – and so-called hyper-emerging markets: geopolitically dynamic markets with great potential, which are facing the same transformation. For German and European companies, Ukraine is therefore not an isolated risk factor, but an integral part of their own transformation and resilience strategy – with levers relating to cost competitiveness, supply chain resilience, energy diversification and access to talent and growth markets.
Waiting and seeing is not a strategy
In discussions about investment in Ukraine, people sometimes say: “It’s interesting – but it won’t be relevant until the war is over.” This reaction is understandable, but strategically it lacks vision, because:
- There is no ‘green light’. Market positions, partnerships, talent, locations and supplier relationships do not wait for an official signal. They are being negotiated and secured right now.
- Entering a market takes time. Setting up operations, ensuring compliance, establishing an on-the-ground presence and building relationships do not happen overnight. Anyone who waits to start ‘until conditions allow’ will start too late.
Take action now – in stages and with low risk
Companies do not need to choose between ‘going all in’ and ‘waiting and seeing’. The Solution Suite, with its tailor-made services and approaches, allows you to get started at exactly the level that suits your risk appetite and stage of decision-making – without tying up capital prematurely and without setting up your own company. Three interlinked modules take you from a decision-ready analysis, through controlled implementation, to a turnkey local presence: a fully functional office with its own team in Ukraine, which KPMG sets up and operates on your behalf – without you having to set up your own company.
Ukraine Solution Suite: Your advantage in every entry phase
The three modules, which can be used individually or as a continuous pathway, will help you capitalise on growth opportunities in Ukraine:
- Pre-Phase
- PMO
- Office-as-a-Service
Step 1: Clarity before capital
Data-driven decision-making
Gaining an overview before market positioning and investment: data-driven insights, competitive and market analyses, concrete entry strategies and board-ready business cases. You will receive entry strategies ready for decision-making, early risk transparency with mitigation options, and an investment rationale that links opportunity, economics and a roadmap.
Who it’s for: Companies and public sector clients wishing to thoroughly test their Ukraine hypothesis.
Your direct contact: Dr Tim Berger
Dr. Tim Berger
Partner, Performance & Strategy, Enterprise Performance
KPMG AG Wirtschaftsprüfungsgesellschaft
Step 2: Controlled implementation
Bilingual project management with on-site coordination
When decisions become reality: a PMO managed from Germany, with bilingual tandem teams acting as the sole, reliable point of contact across all workstreams and partners. Active decision support, hands-on execution with senior oversight, integrated planning, risk and change management, as well as executive reporting – flexibly scalable according to the project phase. Compliance, sanctions, security, business continuity and payments are not dealt with as afterthoughts, but are embedded within the management process.
Who it’s for: Organisations with ongoing or newly launched projects in Ukraine that need both speed and control.
Your direct contact: Bernhard Lang
Bernhard Lang
Head of Industrial Manufacturing, Partner, Consulting
KPMG AG Wirtschaftsprüfungsgesellschaft
Step 3: Attendance without a full commitment
On-the-ground presence operated by KPMG
A legally compliant presence in Ukraine, operated by KPMG – including a core team and full administrative support: Company formation and registration, payment processing, supplier onboarding, internal controls and reporting, as well as business continuity and duty of care procedures from day one. You can get started with minimal commitment, clearly defined decision points (decision gates) and predictable monthly costs; teams can be scaled up, paused, transferred or wound up – right through to a full handover to your own operations (Build-Operate-Transfer).
Who it’s for: Companies and institutions that want to be able to act quickly and in a controlled manner before setting up their own company.
Your direct contact: Nicolai Kiskalt
Services for the private and public sectors
The Ukraine Solution Suite is aimed at both the private and public sectors:
- Private Sector: Sourcing and growth – whilst maintaining control over risk and compliance.
- Public & Institutional Sector: the same management and governance approach for programmes involving complex stakeholders, high compliance requirements and changing operating conditions.
Why KPMG
- On-the-ground presence in Ukraine, managed from Germany – bilingual tandem teams acting as the sole point of contact.
- Integrated delivery across Strategy, Finance, Tax, Legal and Risk.
- Proven experience in complex, rapidly changing environments – a tried-and-tested emerging market playbook.
- Co-delivery with KPMG in Ukraine and access to the global member firm network.
Take the first step
In a strategy session, we will clarify your Ukraine hypothesis, your priority use cases, key framework conditions and decision-making criteria – and define a clear next step.
Your contact