For retailers, AI is evolving from an innovation topic to a competitive factor. Our study shows that retailers have recognized its importance and have strategies in place—now the focus is on scaling across the entire value chain and achieving measurable business impact.
AI is currently most widely used at the customer interface. But with Agentic AI, a new era is beginning in which AI agents are increasingly making purchasing decisions on their own. For retailers, this represents a radical shift in perspective—away from simply engaging customers and toward specifically tailoring content for AI systems as the new decision-makers. In our latest analysis, discover where the retail industry stands today, what priorities will shape the coming year, and how it is strategically positioning itself now.
