The latest edition of the CEO Outlook for the asset management and private equity industry paints a much brighter picture. Falling interest rates, increasing capital inflows and higher valuations are creating a market environment that is fuelling noticeably more confidence. CEOs are expecting increased activity in deployments, a renewed increase in sales activity for portfolio companies and a greater focus on consistent value creation - primarily through technological innovation, greater specialisation and modernised organisational structures. The results clearly show how both sectors are strategically realigning themselves in order to achieve sustainable growth in a challenging competitive environment.
KPMG 2025 Asset Management & Private Equity CEO Outlook
The most important results for the asset management industry
- Broad technology offensive: 66 per cent of CEOs prioritise AI investments and plan significant budget shares for this.
- Digitalised value creation: AI-supported tools improve due diligence, monitoring and reporting.
- Changing talent: 66 per cent are training employees to strengthen digital skills; hybrid models are gaining in importance.
- ESG is becoming financially measurable: asset management companies are increasingly quantifying the value of their sustainability initiatives and using AI for climate risk analyses.
The most important results for the private equity industry
- Stronger deal and exit dynamics: Extensive available capital reserves and rising valuations are encouraging new transactions and portfolio reorganisations.
- AI as a key value lever: 77 per cent of CEOs see artificial intelligence (AI) as a top investment, particularly for transforming portfolio companies and increasing operational efficiency.
- Focus on operational excellence: Companies are increasingly focussing on measures to increase sales, earnings and efficiency in their portfolio companies.
- Cybersecurity is gaining in importance: Private equity firms are prioritising fraud prevention and the protection of sensitive data across portfolios.
What the results mean for your strategic orientation
The results provide an insight into the strategic orientation of two sectors that make a decisive contribution to capital allocation. They not only show where CEOs see growth opportunities, but also which skills, technologies and structures will be decisive for success in the future. The study thus provides sound guidance for managers, investors and stakeholders - particularly in a market environment characterised by rapid technological development, geopolitical requirements and increasing competitive pressure. It shows where companies should invest in order to realise value potential, manage risks and remain resilient in the long term.
More KPMG Insights
Your contacts
Maren Schmitz
Partner, Financial Services, Chief Human Resources Officer, Head of Asset Management
KPMG AG Wirtschaftsprüfungsgesellschaft
Tilman Ost
Partner, Deal Advisory, Private Equity, Global Private Equity Advisory Leader
KPMG AG Wirtschaftsprüfungsgesellschaft
- Item 1
- Item 2