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      The latest edition of the CEO Outlook for the asset management and private equity industry paints a much brighter picture. Falling interest rates, increasing capital inflows and higher valuations are creating a market environment that is fuelling noticeably more confidence. CEOs are expecting increased activity in deployments, a renewed increase in sales activity for portfolio companies and a greater focus on consistent value creation - primarily through technological innovation, greater specialisation and modernised organisational structures. The results clearly show how both sectors are strategically realigning themselves in order to achieve sustainable growth in a challenging competitive environment.

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      KPMG 2025 Asset Management & Private Equity CEO Outlook

      The most important results for the asset management industry

      • Broad technology offensive: 66 per cent of CEOs prioritise AI investments and plan significant budget shares for this.  
      • Digitalised value creation: AI-supported tools improve due diligence, monitoring and reporting.
      • Changing talent: 66 per cent are training employees to strengthen digital skills; hybrid models are gaining in importance.
      • ESG is becoming financially measurable: asset management companies are increasingly quantifying the value of their sustainability initiatives and using AI for climate risk analyses.
      Confidence is returning to asset management - but sustainable success is not automatic. The decisive factor is how consistently asset managers combine technology, especially AI, with skills, organisation and a clear value orientation. Those who make targeted investments in data, talent and control capabilities now will create the basis for resilient performance and long-term growth.
      Maren Schmitz
      Maren Schmitz

      Partnerin, Head of Asset Management, Chief Human Resources Officer, Financial Services

      KPMG AG Wirtschaftsprüfungsgesellschaft

      The most important results for the private equity industry

      • Stronger deal and exit dynamics: Extensive available capital reserves and rising valuations are encouraging new transactions and portfolio reorganisations.
      • AI as a key value lever: 77 per cent of CEOs see artificial intelligence (AI) as a top investment, particularly for transforming portfolio companies and increasing operational efficiency.
      • Focus on operational excellence: Companies are increasingly focussing on measures to increase sales, earnings and efficiency in their portfolio companies.
      • Cybersecurity is gaining in importance: Private equity firms are prioritising fraud prevention and the protection of sensitive data across portfolios.
      Confidence in the private equity market is increasing noticeably: falling interest rates, high capital reserves and a strong willingness to engage in M&A are providing a tailwind. At the same time, the use of AI as a lever for faster value creation and more robust portfolios is becoming increasingly important. Now is the time for private equity to decisively lay the foundations for future performance.
      Tilman Ost
      Tilman Ost

      Partner, Deal Advisory, Private Equity, Global Private Equity Advisory Leader

      KPMG AG Wirtschaftsprüfungsgesellschaft

      What the results mean for your strategic orientation

      The results provide an insight into the strategic orientation of two sectors that make a decisive contribution to capital allocation. They not only show where CEOs see growth opportunities, but also which skills, technologies and structures will be decisive for success in the future. The study thus provides sound guidance for managers, investors and stakeholders - particularly in a market environment characterised by rapid technological development, geopolitical requirements and increasing competitive pressure. It shows where companies should invest in order to realise value potential, manage risks and remain resilient in the long term.

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