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      The banking sector has seen improved profitability in recent months due to higher interest rates. At the same time, rising costs for technology, ESG and volatility on the capital markets are weighing on institutions.

      KPMG Banking CEO Outlook 2024: Strategies for growth and resilience

      Our KPMG Banking CEO Outlook 2024  shows how executives in the banking sector are facing up to these developments. Despite a dynamic environment, CEOs are confident that their organisations can grow. Their strategy: a strong focus on Risk management and adapting their business models.

      Technology in focus: Generative AI and cyber security

      For 81 percent of bank CEOs, investing in generative AI is one of the top priorities, as it offers great potential for process optimisation and increased efficiency. At the same time, cyber security remains a key issue: 81 per cent of CEOs consider cybercrime to be the greatest risk to corporate growth over the next three years.

      ESG investments as a long-term growth driver

      Although ESG strategies can be associated with short-term costs, 58 per cent of CEOs see long-term return potential in ESG investments. ESG is seen as a key factor shaping banks' behaviour and influencing their investment decisions.

      Talent management as a key success factor

      In the competition for qualified specialists, bank CEOs are placing particular emphasis on talent management to ensure the necessary skills for technological transformations. Managers are planning incentives for employees returning to the office to strengthen collaboration and innovation - a plan supported by 92 per cent of CEOs.

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      How do banks react to an uncertain environment?

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      Key findings from the global white paper

      • 81 per cent of CEOs rely on generative AI to drive digital transformation.
      • 58 per cent expect a significant return on ESG investments within three to five years.
      • 92 per cent of CEOs plan to reward employees who return to the office.
      In economically challenging times, banks must continuously scrutinise and develop their business model. Newly emerging risks should be integrated into the risk map and the opportunities offered by new technologies should be utilised in a targeted manner.
      Dr. Matthias Mayer

      Dr. Matthias Mayer

      Partner, Financial Services, FS Chief Solution Officer and Chief Markets Officer

      KPMG AG Wirtschaftsprüfungsgesellschaft

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      When looking at the positions and priorities in an overarching sense, several clear focal points emerge.

       

      Confidence in the financial sector

      Financial services CEOs worldwide are confident about the business. However, our study also shows that the balancing act between the necessary investments for digitalisation and ESG transformation on the one hand and cost pressure on the other will be challenging.
      Sven-Olaf Leitz

      Sven-Olaf Leitz

      Chief Financial Services Officer EMA Head of Financial Services & Banking

      Artificial intelligence

      Generative AI is crucial for the digital transformation of banking processes. It must be ensured that governance, risk and compliance are in line with the EU AI Act.
      Benedikt Höck

      Benedikt Höck

      Partner, Head of AI, Strategy and Management Consulting

      ESG

      Banks that take bold ESG action now will be best placed to fulfil stakeholder expectations and secure their competitive advantage in a rapidly evolving market.
      Christoph Betz

      Christoph Betz

      Partner, Financial Services

      Your contact

      Matthias Mayer
      Dr. Matthias Mayer

      Partner, Financial Services, FS Chief Solution Officer and Chief Markets Officer

      KPMG AG Wirtschaftsprüfungsgesellschaft