Who are my customers? How do I contact them? And how do I really focus on them? For insurance companies, contacts with customers are increasingly moving to digital channels, alongside traditional sales channels. The key is to properly record customer profiles, then interpret them and find a personalised, multi-channel way to approach them. KPMG helps you align all areas of your insurance company with your customer’s needs, improve customer loyalty, maximise sales, and measure customer value. We also help you to build a multi-channel architecture and interpret your data. This means that the customer’s journey with your insurance company contributes to profitable growth for you.
