Artificial intelligence has become a key prerequisite for competitiveness, innovation and efficiency. This is confirmed by our study "Generative AI in the German economy 2025". Compared to last year's survey, the relevance of the technology has increased further and this trend is set to continue. For companies, this means that waiting is not an option, as the gap between companies that use AI successfully and those that do not is widening. There is therefore pressure to act if you don't want to fall behind.
Generative AI in the German economy in 2025
How is the German economy already utilising the potential of AI today? We have analysed the key development trends using surveys, interviews and case studies.
Download nowThe results also show that companies' willingness to invest in the technology is at a high level and continues to grow. Trusted AI - i.e. trustworthy, comprehensible and ethically sound AI - is becoming a decisive success factor, while ethics and AI governance as well as employee enablement have become decisive factors when it comes to exploiting the potential of AI responsibly and sustainably.
The study is based on information from 653 decision-makers from 18 industries who we surveyed on the role of generative AI in their company - and continues our first analysis on the topic from 2024.
These are the most important results of the current survey in concrete figures:
Sales increases expected
Challenges in ethics and fairness
Trusted AI
95 per cent of companies are actively working on the implementation of Trusted AI to ensure ethical, transparent and legally compliant use of the technology. However, only 26 per cent have established a corresponding company-wide strategy.
Employee training
72 per cent feel well or even very well prepared to train their employees in dealing with AI.
Employee enablement as a success factor
Our experts provide all the results of the survey and corresponding analyses of developments in our full study "Generative AI in the German economy 2025". Download here free of charge.
Even more insights: 17 sectors, 17 exclusive reports
Separate reports with compact analyses, key figures and evaluations on the use of generative AI are available for 17 key economic sectors. They show which developments are relevant - and where the opportunities and challenges lie.
Sector report: Asset Management
Read our report to find out how the asset management industry is already using artificial intelligence and what it expects from the technology.
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Sector report: Insurance
Find out now in our report how the insurance industry is already relying on artificial intelligence - and what expectations it has of the technology.
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Sector report: Retail
Read our report to find out how the consumer goods industry is already using artificial intelligence and what it expects from the technology.
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Sector report: Consumer Goods
Read our report to find out how the consumer goods industry is already using artificial intelligence and what it expects from the technology.
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Sector report: Energy
Read our report to find out how the energy sector is already relying on artificial intelligence and what it expects from the technology.
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Sector report: Industrial Manufacturing
Read our report to find out how the manufacturing industry is already integrating artificial intelligence and what it expects from the technology.
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Sector report: Construction
Read our report to find out how the construction industry is already relying on artificial intelligence and what it expects from the technology.
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Sector report: Transport
Find out now in our study how the transport industry is already relying on artificial intelligence and what it expects from the technology.
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Sector report: Chemicals
Find out now in our study how the chemical industry is already relying on artificial intelligence and what it expects from the technology.
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Sector report: Media
Read our report to find out how media companies are using artificial intelligence and what they expect from the technology.
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Sector report: Automotive
Read our report to find out how the automotive industry is already relying on artificial intelligence and what it expects from the technology.
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Sector report: Banking
Read our report to find out how the banking industry is already relying on artificial intelligence and what it expects from the technology.
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Sector report: Life Sciences
Find out now in our study how the life sciences sector is already relying on artificial intelligence and what hopes companies have for AI.
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Sector report: Healthcare
Find out now in our study how the healthcare sector is already relying on artificial intelligence and wants to make the technology more trustworthy.
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Sector report: Real Estate
Find out now in our study how property companies are already using artificial intelligence and in which areas there are still construction sites.
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Sector report: Technologie
Find out in our study how the technology industry is using artificial intelligence and what hopes companies have for AI.
Download nowDashboard - industry comparison at a glance
The interactive dashboard enables a comparison of key study results between individual sectors and with the German economy as a whole. This makes it possible to visualise differences in the assessment and implementation of generative AI - in a compact, data-based and clear format.
Use the drop-down menu to select the desired sectors and gain valuable insights for strategic considerations in your own market environment.
