Today's customers expect more than standardised marketing messages – they demand individual, relevant experiences. However, many companies face the challenge that their data is stored in isolated systems, is incomplete or is not utilised efficiently. This leads to inaccurate analyses, inefficient campaigns and missed opportunities in customer communication. In addition, there are regulatory requirements that make the responsible handling of customer data essential.
Companies are faced with the task of bringing together their customer data in a meaningful way and making it usable – this is the only way to really successfully implement data-driven strategies.
Dr. Martin Zirkel
Partner, Consulting, Technology Transformation
KPMG AG Wirtschaftsprüfungsgesellschaft
Jörg Schwarz
Director, Consulting, Technology Transformation
KPMG AG Wirtschaftsprüfungsgesellschaft
Customer data platforms as a control centre for personalised experiences
A Customer Data Platform (CDP) consolidates data from different sources, creates standardised customer profiles and enables targeted marketing and sales strategies. This enables companies to develop a more personalised customer approach, ensure cross-channel consistency and make data-based decisions more quickly.
How your company can benefit
Successful CDP users report higher data quality, better marketing decisions and increased customer loyalty. Practical examples show how companies achieve competitive advantages through personalised communication, improved customer segmentation and automated processes.
Our white paper provides insights into the concept of a CDP and shows which types of CDPs are best suited to individual company needs. It also highlights key aspects that are crucial for implementing a CDP – from choosing the right platform to integrating it into existing systems.
Read the white paper to find out what specific benefits a CDP can bring for your company and which trends will determine the future of customer data.
