How the market for digital assets is developing in the DACH region

The past year has shown how quickly the mood on the crypto market can change. After a period of uncertainty, the market staged a comeback in the last quarter.

In our study "Digital Assets in Germany 2025", we once again analysed the status quo in German-speaking countries this year in cooperation with BTC-ECHO.

The study is based on a survey of 2,400 investors and crypto-sceptics. The insights gained into personal preferences, investment behaviour and risk attitudes as well as planned future demand provide information about the fundamental attitudes of investors. Market participants can derive future growth potential from the results.

1. digital assets establish themselves as a fixed portfolio component

• 29 per cent of investors' total assets are held in digital assets on average.
• 61 per cent of respondents hold more than 20 per cent of their assets in crypto assets

2. tokenisation is gaining acceptance

• 46 per cent of investors see tokenised securities as a useful addition.
• 20 per cent of study participants are interested in investing in tokenised real estate.

3. growth potential for providers of digital assets

• Many investors are registered on several crypto exchanges but do not actively use them.
• Better information and higher security standards could turn previous sceptics of crypto assets into investors.
• Integration of crypto and traditional financial products is becoming increasingly important.

4. interest remains high, risk awareness increases

• 74 per cent of investors still plan to invest in digital assets.
• 80 per cent of investments by study participants are concentrated in the ten leading crypto assets.
• Users of crypto exchanges accept higher transaction costs for more security.