Technology leaders put talent first as they think about innovation hubs beyond Silicon Valley

COVID-19 accelerates a talent migration but physical hubs still important

COVID-19 accelerates a talent migration but physical hubs still important

COVID-19 has rapidly accelerated new ways of working, but the world’s ‘technology hubs’ are here to stay, according to new research from KPMG, although they may not be in Silicon Valley.

When many offices and downtown areas locked down early in 2020, entire workforces shifted to remote-working, with some employees leaving major cities to find more space at a lower cost, among other factors. But tech leaders believe the industry’s future success will rely on a balance between physical workspace and greater flexibility.

More than 800 industry leaders were surveyed for the latest KPMG Technology Industry Survey. 39% believe ‘hub’ cities including London, Singapore, and Tel Aviv will continue to play a vital role, enabling talent to coalesce and collaborate in communities with a solid digital infrastructure. Only 22% believe hubs are no longer important. The findings echo earlier research from the 2021 KPMG CEO Outlook pulse survey, which revealed 78% of tech leaders have no plans to downsize their physical footprint and only a quarter (26%) expect to hire predominantly remote talent in the future.

Alex Holt, Global Head of Technology, Media and Telecommunications at KPMG, said:

“The success of the technology sector has outpaced most other industries during COVID-19, with many companies growing significantly since the start of the pandemic. This has advanced the perception that creativity and innovation can now happen literally anywhere as collaboration has gone more virtual and more global. However, a company still needs to be able to innovate, and the KPMG Technology Innovation Hubs report reveals that physical workplaces and innovation hubs remain a key component of technology companies’ strategies, although they may not be located around Silicon Valley.

“Engineering talent and intellectual property are the lifeblood of the tech industry, and retaining top talent is a strategic imperative. Employers know this and are striving towards flexible work arrangements, including permanent hybrid workforce models. As the workforce disperses geographically, new hotbeds of technically skilled workers will emerge.”

Industry insiders were also asked to rank cities around the world, outside of Silicon Valley, that they believe will flourish as technology innovation hubs in the next four years. The cities making the top 10 all had strong ecosystems in place before the pandemic, enabling them to emerge stronger – and potentially provide a real challenge to Silicon Valley - as the world prepares for a post-COVID recovery.

There are a few movers to note in the top ten from last year’s survey. Seoul, ranked eight last year, dropped out of the top ten to tie for fourteenth this year while, Austin and Seattle, ranked eleventh and twenty-fourth respectively last year, moved up to share tenth spot in 2021.

While Silicon Valley is known as the dominant region in global technology, only one third of leaders feel strongly that it will maintain its long-term innovation leadership position with an equal number believing it won’t.

To the respondents that previously answered that physical hubs are very important, KPMG asked what the likelihood is that the technology innovation center of the world will move away from Silicon Valley to another location in the next four years. One-third (32 percent) feel strongly that Silicon Valley will maintain its leadership position over the next four years but interestingly, the same number also strongly believe it won’t. Companies of different size have slightly divergent views on this. Thirty-eight percent of large technology enterprises think Silicon Valley will keep its leadership position but only 27 percent of small/start-up companies feel this way. Mid-market companies are in the middle at 32 percent.

What’s apparent from our research is that tech leaders are listening to their people and shaping policies and views on their future strategies based on the needs and aspirations of their workforce and the benefits and challenges different working models create. The industry has a reputation for being at the forefront of new ways of working, and it’s my view that COVID-19 has simply accelerated that sense of innovation and progressive change. There is no one-size-fits-all approach and we’re already seeing some industry divergence. While there are some big unanswered questions about long-term workforce models, the sector seems to be embracing the opportunity to build a truly hybrid structure, combining the thriving ecosystems of tech hubs with the agility, balance and access-to-talent that remote working offers.

Alex Holt
Global Head for Technology, Media & Telecommunications at KPMG

Pangratios Vanezis, Board Member, Fintech Partner and leader of KPMG Enterprise & Startups at KPMG in Cyprus said:

“Technology companies have outperformed traditional industries during COVID 19 and while remote working flexibility was key, physical presence is ever more important for maintaining a smooth balance to attract and maintain talent clustering in tech cities or hubs. In the following years the world would see the emergence of tech cities and hubs with the attractiveness to millennials and genZers urban local, pipeline of talent, modern infrastructure and digital readiness, presence of research universities as well as a startup and tech ecosystem as the most highly ranked factors crucial to their long term viability. In my opinion Cyprus has a tremendous opportunity to became a viable tech hub as it has a good blend of those factors to build on and work on what it’s lacking.”

Notes to Editors:

The report Technology Innovation Hubs can be viewed at:

*Top 10 cities seen as leading technology innovation hubs over the next four years (outside Silicon Valley/San Francisco)

1: Singapore
2 (tie): New York City / Tel Aviv
4: Beijing
5: London
6: Shanghai
7: Tokyo
8: Bengaluru
9: Hong Kong
10 (tie):  Austin / Seattle

About the KPMG 2021 Technology Industry Survey

The 2021 KPMG Technology Industry Survey, now in its ninth year, included responses from more than 800 global leaders in the technology industry across all the major sub-sectors including technology services, internet/eCommerce, hardware/electronics, software/SaaS, and semiconductors. Twelve countries were included in the online survey, and about two-thirds (66 percent) of the respondents were C-level executives. The data for this publication was collected from March 2021 to May 2021.

The 2021 KPMG Pulse Outlook Survey features insights from 500 CEOs at large global companies ($500M+ annual revenue), including 50 in the technology industry. They were surveyed from January 2021 to March 20021 about key challenges and opportunities in driving business growth over the next three years and their responses to the ongoing COVID-19 pandemic.

About KPMG International

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. We operate in 146 countries and territories and in FY20 had close to 227,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do no provide services to clients.

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