At KPMG China, our CSR strategy focuses on three key areas - Advancing Sustainability, Lifelong Learning and Promoting Inclusive Development. We aim to deploy our core strengths and resources, collaborating with NPOs in order to narrow inequalities, tackle climate challenges and build trust within our communities.
KPMG’s global 10by30 strategy
Economically empower 10 million underprivileged young people by 2030 through education, employment, and entrepreneurship
To align with KPMG’s global 10by30 strategy, our Lifelong Learning pillar focuses on:
Future-ready skills training
Enhance students’ employability skills for future success in the labour market through training, mentorship and access to decent work.
School-to-work transition
Support students in their transition from school to work to better understand workplace requirements and employer expectations through CV and interview workshops, career sharing, mentorship, internships, etc.
Light the future – KPMG education for empowerment
To contribute towards United Nations Sustainable Development Goal 4 Quality Education and our global 10by30 strategy, KPMG China launched a new brand for educational volunteer opportunities – ‘Light the future – KPMG education for empowerment’ – which covers all kinds of volunteering opportunities related to education, both online and offline to provide more systematic and comprehensive support to beneficiaries. We hope to establish a bridge between our people and the beneficiaries we support, using our passion and expertise to light the future for them.
Future-ready skills training
Since 2019, KPMG China has been supporting Junior Achievement (JA), which promotes financial literacy among high school and vocational school students, along with essential skills like decision making, problem solving and discipline, etc. Our people volunteered with their professional skills as speakers and facilitators at eight online and offline sessions where they helped students improve their financial literacy. The programme benefited over 1,800 secondary students in China in FY22.
Since 2021, KPMG China has been supporting the ‘JA I’m an Entrepreneur’ programme, targeting junior secondary school students. Through business simulation, students were able to acquire basic knowledge of entrepreneurship, information to start something innovative, and have a better understanding of business operations, the importance of CSR and sustainable development, which helped lay the foundation for their future entrepreneurship. To date, nearly 6,000 secondary students in China have participated in this programme, becoming inspired to be more innovative and to potentially become an entrepreneur one day.
To improve the quality of rural education and narrow the gap between urban and rural education resources, KPMG Foundation has funded the rebuilding projects for five KPMG Hope Primary Schools in Gansu, Jiangxi and Yunnan provinces since 2010. Altogether, more than 1,200 students receive their education in these Hope Primary Schools across rural China every year.
Due to the substantial improvement in rural schools' infrastructure, we are now prioritising our resources on enhancing students' essential skills, such as offering problem solving, creativity and teamwork courses. Despite the COVID-19 associated challenges, we conducted 31 sessions of virtual school missions in FY22, benefiting more than 430 students across China.
We have been collaborating with the Society for Community Organisation (SoCO) for almost 20 years. We Will Fly II, an English learning programme funded by the KPMG Foundation, aims to strengthen the English foundation of children from low-income families in Hong Kong, starting from their early childhood, aiming to improve their opportunities to access quality education and career opportunities in the future. This programme entered its sixth year in 2022, with a total of about 450 beneficiaries supported through over 1,570 sessions since its inception.
School-to-work transition
STEM is HER Future programme
Technology is key to the future of work, and yet women are not well-represented in this field. More needs to be done to advance gender equality in the fields of science, technology, engineering, and math (STEM), enabling more capable and aspiring women to pursue their passions in STEM.
KPMG China runs the STEM is HER Future programme, which aims to encourage promising female students to pursue STEM careers. In 2022, the programme was recognised by UN Women at the National Women’s Empowerment Principles awards as the top winner in the Community Engagement and Partnerships category.
Through project-based learning and competitions, along with STEM skills and business innovation knowledge training, this initiative seeks to better prepare female undergraduate students to embark on STEM-related careers. In 2022, more than 60 KPMG volunteers dedicated their time and effort to empower nearly 1,800 female STEM students across China. Internship opportunities at KPMG China were also offered to selected students to put their learning into practice through work-based learning opportunities, thus helping them in their transition from school to work.
Since 2004, the KPMG China has been a long-time supporter of the social innovation competition organised by Shanghai Yiyou Youth Service Centre (Yiyou) and Enactus Hong Kong. We recruited our volunteers to participate in this programme as business advisors and career mentors for students to instruct them during the social innovation projects. In this process, our volunteers leverage their business knowledge and professional experience to empower and guide students to overcome various difficulties along the journey.
In the 2021/2022 national Youth for Greater Good social innovation competition hosted by Yiyou, more than 100 KPMG volunteers devoted their time as business advisors and judges to empower nearly 1,000 university students in the Chinese Mainland and Hong Kong SAR.
To help migrant youth better prepare for their future career, KPMG China has provided funding and volunteer support for the ‘Shishiyoudao’ migrant youth programme organised by Qi Chuang Social Work Service Centre in Guangzhou since 2012.
In the past ten years, over 6,800 students benefitted from this programme through a series of youth development activities, such as career planning workshops, volunteers' inspiring stories sharing sessions and summer camps. In 2022, over 2,100 migrant junior secondary students participated in this programme, which helped them better prepare for their future career and integrate into the local community through companionship and support.
The KPMG Foundation has been one of the corporate partners of Project WeCan - a ‘business-in-community’ initiative run by Wharf that provides disadvantaged students with various learning opportunities to empower them to pursue higher education studies and further their careers. Over the years, different activities such as mentorship programmes, company visits and 'job tasting' programmes have been organised, enabling students to adopt positive attitudes towards their study and future career. About 960 students benefited from this initiative through KPMG China in FY22.
In August 2022, the KPMG Hong Kong office offered two ‘job tasting’ positions for students from Caritas Tuen Mun Marden Foundation Secondary School as a taster of their possible future career. Students were given the opportunity to work in both the finance and CSR teams to understand how these units support the firm’s daily operation.
By leveraging our people’s professional expertise and core competencies, we promote inclusive socioeconomic development and create shared value for society through pro bono services, thought leadership publications, upskilling programmes of rural organisations and other skills-based volunteering initiatives.
Support for rural revitalisation
China’s rural revitalisation policy is a core component of the government’s goals to promote more balanced economic and social development, and narrow the gap between urban and rural areas. We support rural revitalisation by building capacity for social organisations serving rural development in China, upgrading infrastructure and offering a variety of training courses to improve rural education quality and empower human capital development, as well as supporting waste management projects to improve the living environment and promote ecological revitalisation.
Capability building for NPOs and social enterprises
Since 2022, KPMG China has collaborated with the China Foundation for Rural Development (CFRD) to support human capital development. We are utilising our strengths to provide professional volunteering services to empower social organisations in less developed areas through CFRD. This collaboration will help improve the financial management of social organisations, promoting standardised management and professional development, thus contributing to rural revitalisation.
In 2022, with the support of KPMG China, the China Association for NGO Cooperation convened domestic microfinance experts, scholars, practitioners, and supporters to develop a joint training book for the microfinance industry. The book aims to promote the healthy development of inclusive finance and rural revitalisation.
Since 2016, we have been supporting Chongho Bridge, which is a specialized service organisation focused on serving farmers and micro-and-small businesses in rural areas by providing loans as well as services related to agricultural production, rural livelihood, community empowerment and others. Our volunteers used their expertise to help Chongho Bridge improve their financial management skills so that they can provide better financial services to benefit the rural population.
Pro bono services
In FY22, we dedicated about 10,399 pro bono professional service hours to help NPOs improve the quality and transparency of their financial reports.
Skills-based volunteering
Through skills-based volunteering, our volunteers have leveraged their core competencies to provide specialised support and services for underserved social organisations. Our skills-based training helps improve the professional skills of NPO staff in accounting, financial and other business topics, such as accounting workflow, financial management, project execution and development.