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      The telecommunications industry is entering a pivotal period of transformation, driven by the convergence of AI, connectivity, and rising enterprise expectations. At Mobile World Congress (MWC), industry leaders explored the forces reshaping the telecom landscape, from the shift toward AI‑native networks and autonomous operations to new models for enterprise value creation. As connectivity becomes more intelligent and programmable, trust, governance, and data sovereignty emerge as strategic differentiators alongside performance and scale.

      Held in Barcelona, MWC brought together global telecom executives, technology partners, policymakers, and innovators to examine what comes next for the industry. Through keynotes, panels, and demonstrations, the conference highlighted how operators are moving beyond traditional connectivity to become foundational digital partners—enabling enterprise AI, supporting critical infrastructure, and positioning themselves for a more competitive, platform‑driven future.

      Explore the trends

      • AI as the foundation of intelligent networks and services

        Agentic AI is becoming foundational to telecom, embedded across network planning, operations, security, and service delivery. Rather than existing as a standalone capability, AI is enabling more autonomous, adaptive, and programmable networks while supporting new enterprise use cases at the edge, reinforcing telecom’s shift toward intelligent digital platforms.

        Several industry leaders underscored the need for stronger guardrails around AI practices, including enhanced auditability and forensic capabilities, to ensure proper governance and socially responsible use.

      • Digital sovereignty becomes a competitive differentiator

        Digital sovereignty is gaining prominence as operators position themselves as trusted, locally governed platforms amid growing reliance on global technology providers. Across markets, telecoms are exploring sovereign connectivity, cloud, and AI platforms to support national priorities, enterprise trust, and resilience—reshaping how value is defined in the digital ecosystem.

        Regulators highlighted rising concerns around infrastructure resilience, security, supply‑chain dependencies, and the digital divide, reinforcing the need for coordinated policy approaches—particularly as connectivity demand continues to grow and digital infrastructure becomes increasingly critical to economic and societal stability.

      • 5G at scale: progress made, value still to unlock

        5G deployment has reached broad coverage in most markets, but the industry continues to face challenges around monetization, cost management, and enterprise adoption. Lessons from 5G are shaping more disciplined investment strategies, with a growing focus on differentiated services, private networks, edge enablement, and industry‑specific applications that extend beyond consumer mobility. At the same time, 5G continues to evolve through the deployment of 5G‑Advanced, enabling tighter integration between terrestrial networks and emerging low Earth orbit (LEO) direct‑to‑mobile solutions, expanding coverage and service continuity beyond traditional network boundaries.

      • 6G enters the strategic conversation

        While commercial deployment remains several years away, 6G is entering the strategic conversation, with early discussions focused on AI‑native design, sensing capabilities, sustainability, and new classes of applications. The first 6G standards release is expected around 2029, with initial deployments anticipated in 2030 and beyond. Spectrum strategy is already emerging as a critical consideration, including interest in the 6Gz band as a target for prime spectrum expansion.

      • Integration of LEO constellations and direct‑to‑mobile communications

        The integration of LEO satellite constellations to support direct‑to‑mobile communications is now becoming commercially tangible, with live demonstrations and a growing wave of operator partnership announcements. This integrated model has the potential to close persistent coverage gaps in remote, rural, and underserved areas, enhancing network resilience and extending the reach of mobile services beyond the limits of ground‑based infrastructure. As standards, spectrum, and device ecosystems mature, direct‑to‑mobile LEO capabilities are expected to become an increasingly important complement to terrestrial networks.


      Find out how KPMG's expertise can help you and your company

      Practical takeaways (you can act on now)

      • Start with targeted AI automation in the network

        Focus on a small number of high‑impact areas—such as fault prediction, capacity planning, or security—where AI can deliver near‑term efficiency and reliability gains.

      • Begin treating network capabilities as monetizable assets

        Identify which network data, APIs, or edge services could be exposed safely to enterprise customers and test them through pilots to validate demand and value.

      • Lead enterprise AI discussions with trust and sovereignty

        Position connectivity, edge compute, and governance together to meet enterprise and public‑sector expectations around security, data residency, and compliance.

      • Tie infrastructure investments directly to enterprise outcomes

        Ensure network and IT roadmaps clearly support priority enterprise use cases, moving investment decisions beyond coverage and capacity alone.

      • Create executive visibility into disruptive adjacent technologies

        Establish a structured way to monitor emerging technologies and new entrants so leadership can anticipate impacts and shape partnership or investment strategies early.


      Our take

      Telecom is moving decisively from connectivity to intelligence, where AI‑native networks, trusted infrastructure, and enterprise outcomes define competitive advantage. Operators that align AI, infrastructure investment, and governance to deliver measurable business value will emerge as strategic digital partners. Those that don’t risk being relegated to commodity connectivity in an increasingly platform‑driven, intelligence‑led digital ecosystem.


      How we can help

      At KPMG, we offer a forward-looking portfolio of Audit, Tax, Risk, Financial and Strategic Advisory services provided by a national team of skilled industry professionals.

      Our Technology, Media and Telecommunications practice has extensive experience servicing the entire cross section of Telecom, Cable, Mobility and Cloud Services companies in Canada and around the world. We help our clients take advantage of new revenue opportunities, improve their internal efficiencies and minimize risk.

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      Luc Noiseux

      Partner, Deal Advisory and Regional Lead – Technology, Media and Telecommunications

      Montreal

      KPMG Canada

      Dan Krausz

      Partner, Technology, Media & Telecommunications Advisory

      Toronto

      KPMG Canada

      Anuj Madan

      Partner, National Industry Leader, Technology, Media & Telecommunications

      Toronto

      KPMG Canada