Next Gen Finance: The CFO as strategic co-pilot in a digital and AI-driven world

On Wednesday, 10 September 2025, KPMG in Belgium welcomed 134 CFOs, five panelists, and six technology partners to our Zaventem offices for the Next Gen Finance event. Drawing on exclusive insights from our latest CFO survey, the event confirmed a clear shift in the CFO role: no longer just about numbers, today’s finance leaders act as strategic co-pilots, navigating AI, data, ESG, transformation, and talent at unprecedented speed.

Jorn De Neve, Head of Advisory at KPMG in Belgium, set the stage for a discussion on the evolving role of the CFO. Today, this role is more critical than ever, extending beyond traditional financial stewardship to driving digital transformation and strategic decision-making.

The era of focusing solely on numbers is over. CFOs must now adapt to rapid technological change, embed AI into finance operations, and lead transformation initiatives—while many organizations are still preparing for this shift.

The results of the survey were presented by Rob Steensels, Head of CFO Advisory at KPMG in Belgium, who explained how the CFO’s role is shifting toward becoming a strategic co-pilot in driving business performance. Based on insights from 157 Belgium-based CFOs, including 25% from BEL20 companies, several key trends emerged: more than half of CFOs now oversee ESG reporting, and 62% prioritize process standardization and technology transformation, with significant investments planned in ERP upgrades and integration.

Despite this progress, challenges remain—outdated IT landscapes, fragmented data systems, resistance to change, and a shortage of talent with combined finance and technology expertise. Notably, 66% of CFOs report difficulty finding the right skills, and many organizations are still in the early stages of AI adoption, primarily through robotic process automation (RPA).

AI is a game changer, enabling real-time insights, predictive analytics, and operational efficiency. To seize these opportunities, CFOs must redefine operating models, align IT and finance strategies, and invest in upskilling. Compliance with emerging regulations, such as the AI Act, and embedding robust controls are also critical.

The panel discussion highlighted how the CFO role is evolving—expanding beyond finance to include strategy, IT, and ESG. Finance leaders are embracing change and redefining value, moving from transactional responsibilities to strategic leadership. By leveraging data-driven insights, CFOs are now guiding decision-making and driving sustainable value.

CFOs shared the following perspectives during the discussion:

• Els de Keukelaere of ABO Group highlighted challenges in AI integration due to fragmented information and emphasized a gradual approach to adoption.
• Jean-Philippe Michaux of Puratos shared the importance of focusing on centralizing IT systems for efficiency and security, leveraging SAP transitions to drive process transformation.
• Davy Vreys of Brussels Airport Company positioned sustainability as a strategic priority, targeting net-zero carbon by 2030 through investments in sustainable aviation fuel, electric propulsion, and diversification into real estate and drone services.
• Karel Tanghe of AG Insurance stressed the importance of cultural change, leadership, and initiatives to improve employee well-being and reduce workload.
• Geert Peeters of Ontex addressed geopolitical and market volatility, emphasizing flexible planning and cost management.

AI adoption remains uneven: some companies use advanced AI for data reconciliation and fraud detection, while others view it as immature for core systems due to cybersecurity concerns. CFOs are prioritizing digital transformation projects such as SAP S/4HANA implementation and agile finance processes, including rolling forecasts and predictive analytics.

Sustainability continues to be integral, with companies embedding ESG into their core strategies while balancing regulatory requirements. Workforce evolution is also a key theme, with a shift from mechanical tasks to roles requiring analytical expertise.

The panel concluded with a clear message: invest in talent, culture, and continuous innovation to embrace rapid technological change and maintain a competitive edge.

Did you miss the event? We invite you to download the slides from Rob Steensels' presentation on the Belgian CFO Survey insights and to watch the aftermovie.