Helping address strategic challenges for Australia's sporting sector
Sport, major venues and events are woven into the fabric of Australian life, driving commercial, economic, health and social benefits. Professional sports have never been more global, inclusive or technologically advanced – or more lucrative. Australia’s sport and recreation industry now contributes over $25 billion to the economy each year.
With landmark global sporting mega events on Australia’s horizon, the sector’s impact will only deepen.
Australia’s sport and recreation sector holds vast potential, but faces key challenges including poor governance, shifting participation trends, demographic changes, and financial sustainability concerns.
KPMG’s specialist team supports Australia’s sporting future, helping our clients address strategic challenges across advisory, audit and tax.
KPMG's services
KPMG’s Sport, Major Venues & Events practice brings together industry specialists to address strategic challenges across advisory, audit and tax. Our services include:
✔ AI and privacy strategy
✔ Financial and economic modelling
✔ Infrastructure advisory
✔ Business model evaluation
✔ Financial due diligence
✔ Internal controls assessment
✔ Commercial strategy
✔ Workforce planning and modelling
✔ First Nations advisory
✔ Public policy development
✔ Economic valuation services
✔ Human rights framework development
✔ Tax due diligence/structuring
Related services
KPMG’s Sport, Major Venue & Events insights
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FAQs
KPMG offers a wide range of professional services including financial advisory, risk management, and strategic consulting. Through our global sports network, our local teams have access to the knowledge and insights from top international sports clients. We help the industry navigate complex challenges, improve operational efficiency, and open new growth opportunities.
KPMG provides comprehensive advisory, audit and tax services including financial audits, performance reviews, compliance assessments, and strategic planning support. Our goal is to support transparency, accountability, and long-term sustainability in the sports sector.
Yes. KPMG works closely with national sporting organisations to enhance governance frameworks and develop strategic plans. Our services include board advisory, policy development, stakeholder engagement, and performance measurement.
KPMG supports the development of sport and recreation infrastructure through feasibility studies, investment analysis, project management, and policy advisory. We collaborate with government bodies, councils, and private organisations to deliver facilities that meet community needs and promote active lifestyles.