Powered Enterprise | Marketing, Sales and Service

With customers empowered to easily switch providers or substitute products, more than ever it is critical to provide the right service through the right channel at the right time. Not only that, but you need to continually improve the customer experience and keep managing costs.

Having a connected front office is the right strategy to meet these demands - giving you the ability to leverage almost every company-wide resource available to fulfil their needs.

Powered Marketing, Sales and Service provides immediate access to leading practices and processes to help you put consumers at the heart of your decision making. It uses pre-configured cloud technology, enabled by leading platforms, including Microsoft and Salesforce, to help you transform your front office to meet challenges such as:

• engaging customers across traditional and digital channels seamlessly and effectively
• leveraging data to inform strategy and the customer experience
• Having the right operating model to meet the new customer expectations
• breaking down traditional silos between marketing, sales and service to create a connected front office

Empower your organisation to deliver improved value to both your business and your customer

Powered Enterprise | Marketing: Following the customer and creating multi-channel personalised experiences demands a flexible, integrated infrastructure, Powered Marketing focuses on easily integrated, scalable open-access solutions.

Powered Enterprise | Sales: Powered Sales can help show the way, automating low value-added activities for customers and salespeople, or offloading them to lower-cost resources.

Powered Enterprise | Service: Powered Service can help re-make your organisation as a digitally integrated enterprise, positioning ‘benefit to the customer’ as a guiding light, informing all strategy, execution, and behaviour.

Powered Enterprise provides you with three integrated elements for transformational success. Using our tried and tested operating model, implementation suite of tools and ongoing evolution services you can choose your desired functional outcomes then make them a reality.

This global panel discuss the rapidly shifting consumer marketplace, the rise of marketing tech and how the expectation – and role – of marketing within organisations may change in the coming months and years. With an increasing focus on marketing data measurement, the panel explores the metrics behind brand value. And as the traditionally separate roles of marketing, branding and customer experience continue to converge, they all agree that the need to pull these sources together into one holistic point of view is vital.

Featuring Carmen Bekker, Partner, KPMG Australia

Today's customers know what they want. With countless options at their fingertips, they can easily switch products or providers when their needs are not met. They expect every experience to match their best experience – and the bar rises daily. In this episode of the Customer First podcast, we delve into the changing nature of the consumer landscape and the impact this has had on delivering the right customer experiences.

Featuring Lisa Bora, Partner in Charge, Corporates, KPMG Australia