Sport, Major Venues & Events

Sport, Major Venues & Events

KPMG offers strategic planning, business case assessment and impact evaluation offers for the sport, major venues and events Industry.

KPMG offers strategic planning, business case assessment and impact evaluation offers.

The Sport, Major Venues & Events industry is important to Australia’s way of life, collectively delivering significant commercial, economic, health and social benefits to Australian society. It is unique in its ability to develop the skills, deliver the experiences and facilitate the memories that live on in our hearts and minds and enhance our individual and collective lived experience.

It is at the forefront of promoting the physical activity that allows us to have healthy and productive lives, of supporting our local economies and jobs through operational and tourism expenditure, of expanding our horizons through new creative and cultural experiences, of supporting collaboration and knowledge sharing, and of bringing communities together to enhance civic pride, social cohesion and overall human and social capital.

  • Sport – We work across the entire sporting landscape including NSOs, SSOs, leagues, clubs, sponsors, suppliers, venues, event owners/promoters,  and rights holders.
  • Major Venues – We have worked on stadia, community sports facilities, entertainment centres and indoor arenas, convention & exhibition centres, function and event centres, art galleries, museums, performing arts centres, and tourism venues (e.g. theme parks, zoos, national parks, etc.).
  • Events – we have worked on large sporting event engagements including the Olympic and Paralympics Games, the Commonwealth Games and various sporting world cups and championships.

KPMG’s Sport, Major Venues & Events practice is an international, multi-disciplinary team of industry professionals.


How we can help

We provide an extensive range of innovative and tailored services, including:

  • Strategy and business planning
  • Leadership and organisational change/ change management
  • Governance and business/operating models
  • Market sizing, and demand and supply analysis
  • Venue planning, feasibility and business case
  • Program design, management and evaluation
  • Social and economic value/impact assessment
  • Revenue diversification/maximisation
  • Membership and fan/member experience
  • Branding and sponsorship
  • Athlete wellbeing
  • Cost optimisation and procurement
  • Data analytics
  • Digital and technology
  • Venue hiring and management agreements
  • Project delivery advisory services
  • Event feasibility, planning and support
  • Tax and audit.