She works at the intersection of signals of change across society, technology, economics and politics to identify and understand emerging trends and their potential to reshape and reimagine our world.
Prior to joining KPMG, Petah spent more than 15 years forecasting emerging trends and behavioural shifts across the USA, Europe and Australia for WGSN and The Future Laboratory. She has advised many of the world’s largest organisations across technology and FMCG.
She has spoken at conferences around the world, including World Retail Congress, Web Summit and The Next Web, and is regularly quoted in publications including the BBC, Financial Times, The Economist, The Guardian, Vogue, i-D, The Telegraph and Broadsheet.
She has degrees in Psychology and English from the University of Melbourne.