Keeping pace with evolving technology trends remains vital to business growth.
Be determined, not deterred. Despite the headwinds of global economic uncertainty, Digital transformation leaders that are committed to their innovation priorities continue to realize value at pace.
In our latest survey – the KPMG global tech report 2023 – digital leaders are bullish in their belief that embracing technology across all facets of their business is bringing productivity gains.
Whether it’s a focus on building trust in their services or investigating how AI can help serve them, our latest report shows that technologic advancement is not being slowed by the uncertain economic climate.
Read the full KPMG global tech report 2023 to understand where your business sits in comparison to the others out there.
Key findings
Six key seamless commerce trends in Asia Pacific
Gen Z consumers are the key to retail’s future growth and shape
This demographic is driving unprecedented change because of their markedly different attitudes toward lifestyle and priorities, especially in online shopping behavior, sustainability concerns and their use of retail technology. While consumers overall across Asia Pacific identified mobile payment as the retail tech they have tried the most, among Gen Z the most popular was social commerce – especially in China, Vietnam, Indonesia and the Philippines.
The arrival of seamless commerce: fueled by platforms
What was once merely a buzzword, omnichannel has now given way to a more comprehensive approach that seamlessly integrates various platforms and services. This shift, accelerated by the pandemic, has propelled retailers to invest heavily in technology, AI solutions, and streamlined supply chains to meet the demands of an increasingly digital-savvy consumer base.
AI is shaping customer experiences and driving sales
AI is already playing a significant role by enriching the shopping experience across various sectors such as beauty, home furniture, and apparel. With continued market support, AI can substantially improve the operational efficiency of retail stores and fine-tune the consumer experience at crucial points in the shopping journey.
Know your customers: Data collection and analytics are shaping seamless commerce and powering loyalty programs
To meaningfully serve consumers who are increasingly price-sensitive yet demand orchestrated experiences, businesses must first consider how to infuse technology at the right and critical moment, making technology the key driver of seamless omnichannel experiences.
The continued rise of digital payments
Digital e-wallets are gaining ground in Southeast Asia, while debit or credit cards remain dominant in more developed economies such as Australia, New Zealand, Japan, Singapore and South Korea. By meaningfully taking these variations into account and offering local payment options tailored to target regions, retailers can expand their reach, both locally and internationally.
The unstoppable drive towards sustainability
Sustainability isn't a marketing add-on, it's the baseline. Brands should stitch diversity, ethics, and social responsibility into their core, 65 percent of consumers in Asia-Pacific are willing to pay a premium for sustainability. This is the future of commerce, sewn by a generation with hearts and wallets for the green revolution. Regulators and investors echo the call, but consumer pressure roars loudest.
Explore the report
KPMG global tech report 2023
Technology leaders are determined to keep their organisations digital transformation on track.
Download the full report (PDF 2.9MB)
