Ukraine. Taking The Path of Change

«What has independence given me?» is a rhetorical question, isn't it? Independence is an opportunity for everyone: for society, for the community, for the nation as a whole. Thirty years ago, Ukraine gained its independence, and this has provided opportunities to build an effective state, a free economy, a thriving culture, and a proud nation.

During this period of time, a parallel story of business has taken place which has also changed in its attitude towards employees, processes, and goals. Over the last thirty years, Ukrainian business has changed and matured: businesses have redefined themselves and developed, merged and been absorbed by foreign companies, been forced to adapt to new digital realities and new consumer preferences, but all businesses have changed in this time. In the 1990s, focus groups were held asking people if it was safe to buy food in private stores. At the time, this question did not seem strange; the state was responsible for the quality of products and everyone was accustomed to this reality. Now we can safely say that both business and consumer attitudes have grown up in the last thirty years."