ConsumerCurrents 21

ConsumerCurrents 21

Dynamic markets present the greatest opportunity facing retailers and brands today.

ConsumerCurrents 21

A rapidly changing marketplace - how can organizations adapt?

This issue of ConsumerCurrents looks at the rapidly changing market in Africa – the greatest opportunity facing brands and retailers today. A happy cocktail of demography, improving living standards, and urbanization, Africa is set to serve up a growing pool of customers eager to access new products and experiences. Smart businesses are adding an African dimension to their portfolios.

ConsumerCurrents 21 also examines how predictive analytics is helping businesses raise revenues, without impacting their bottom line costs.  This data science can help businesses prepare for disruptive innovators, globalization, and digital technology.

Previous Editions

ConsumerCurrents 20

ConsumerCurrents 19

We respectfully acknowledge that KPMG offices across Turtle Island (North America) are located on the traditional, treaty, and unceded territories of First Nations, Inuit and Métis peoples.

© 2024 KPMG LLP, an Ontario limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

For more detail about the structure of the KPMG global organization please visit

Connect with us