KPMG Executive Briefing

11 June 2019, 1:30PM - 6:00PM, ICT Bangkok, Thailand

In the age of digital platforms that cater to users’ needs and lifestyle, brands and businesses now have access to in-depth customer insights at a level never seen before, thanks to the enormous amount of data collected through each customer touchpoint. This allows for endless opportunities to innovate and create ways to provide a unique consumer experience. It is the time for businesses to be quick, decisive and accurate in their marketing and digital strategy to excel above their competitors.


"Choose, Lace and Replace your running shoes based on how you run;

Your digital transformation strategy based on how you know your customer’s digital experience."

With this huge opportunity also comes a challenge for businesses to be ahead of this fast-paced environment – or risk getting left behind! Choosing the right digital tools, laying a solid digital strategy while struggling to meet business goals are all daunting decisions that companies need to face.

KPMG explores how businesses can successfully go digital and grow their business. In this briefing, topics that will be discussed include:

  • Understanding digital experience and the customer journey, both online and offline
  • Leveraging third party data from marketing platforms
  • Social media and digital experience trends that are unique to Thailand
  • Trends, benefits and challenges in a business’s digital transformation journey and choosing the right strategy
  • Panel discussion with key experts from Microsoft and real customer experiences


Go Digital. Grow your business.



Connect with us

Date: 11 June 2019 Time: 13.30 - 18.00

Location: KPMG Lounge, M Floor, Empire Tower

13.30 – 14.00     Registration and refreshments

14.00 – 14.10     Welcome speech and introduction

14.10 – 15.00     Market trends and digital solutions landscape

15.00 – 15.30     Digital transformation journey and key challenges

15.30 – 16.00     Coffee break & networking

16.00 – 16.50     Panel discussion

16.50 – 17.00     Wrap up and Q&A session

17.00 – 18.00     Open discussion and networking



Who should attend

Chief Marketing Officer/ Chief Operating Officer and other C-level officers


KPMG Executive Lounge, M Floor, Empire Tower

1 South Sathorn Road, Bangkok 10210  Map


Seating is limited and early registration is recommended.

Please register before 11 June 2019.
*If you cannot join the event, please feel free to forward to those suitable to join.


For more information about the event, please contact: