In this timely piece, the authors explore that transformative technologies—and, most uniquely for Healthcare, GenAI—can open the floodgates on decades of untapped opportunities and transform the “way we’ve always done it” Healthcare industry into a dynamic engine of growth and life-changing innovations.

Proven AI tools and applications exist today that are driving dynamic new opportunities (and results) for other industries and transforming the way myriad other businesses meet consumers’ needs. Now it’s Healthcare’s turn. Companies must challenge their organisations to meet this massive opportunity head-on—or risk obsolescence. Of course, there is a need to stay mindful of ethical concerns and establish appropriate guardrails, but healthcare organisations need the entire workforce to lean into the transformation. The stakes have never been higher: GenAI is a once-in-a-generation opportunity for the entire industry to reset the direction of Healthcare, reduce costs, improve outcomes, and forever transform the way Americans live.


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